Elevating a Product Series Launch Through Video

A complete video strategy, from series overview to product-level content, maximizing reach and impact

For the launch of our client’s new product series, we created a strategically designed suite of videos, anchored by a hero video for the entire line. Each product was brought to life through both an in-depth explainer and a high-energy, attention-grabbing version. These videos were deployed across social media, the website, email campaigns, and the dealer network, amplifying visibility, engagement, and the overall impact of the launch.

Hero Video

Video Specs

Optimized for both horizontal and vertical formats to ensure compatibility with the specifications of various social media platforms.

KEY FEATURES

Hybrid moving head luminaire blending beam, spot, and wash functionality

Includes dual quick-releases bracket to simplify setup and teardown

Colors, plus split-colors, gobo wheels featuring static gobos and rotating gobos (including a textured glass gobo), and a multi-facet prism

Color LCD display for intuitive navigation

RGB halo around the beam synchronizes with other Creator Series fixtures with pre-programmed chases and patterns

Motorized focus ensures sharp gobos at nearly any distance

FEATUREd products

ColorKey Creator Beam 150

A professional moving head beam luminaire featuring an ultra-bright 100W cool white LED, with a tight 2.1˚ beam made to energize stages and dance floors.

In-Depth Explainer

Summarized Attention-Grabber

ColorKey Creator BSW 1200

Versatile hybrid moving head luminaire blending beam, spot, and wash functionality. Designed for lighting designers who want flexibility from fewer fixtures,

In-Depth Explainer

Summarized Attention-Grabber