A situational analysis is a deep dive into the brand’s digital presence. We record the current state, side-by-side comparisons to competition, and analyze similarities and differences where the brand can improve or consider scaling back. Our clients receive a full report, addressing each part of our study and thoughtful feedback based on our observations to guide our clients and address their next steps.

The Value

Competitive analysis of the brand’s digital presence and competition

Data grab of the current situation and competitor’s situation (Also valuable for historical record keeping)

Discover industry trends, market voids, and missed opportunities

Observations + recommendations to strengthen the brand’s digital presence

Part 1

Document your external-facing digital presence. If the end user can see it, it’s valuable to document it for internal review. The scope covers your current situation from social media, key website web pages, a summary of online reviews, SEO results, and other business information accessible online.

Part 2

Side-by-side comparison of 3 direct competitors. Analyze and compare your situation against theirs. This data helps understand similarities and differences, industry trends, and opportunities to strengthen your digital presence in the market.

Part 3

You will receive a full report containing the contents from parts 1 & 2 + our observations and recommendations