The Marketing BS You Need to Unlearn Today
A lot of marketing advice gets passed around like facts, but not all of it holds up. Some ideas stick around even though they don’t reflect how things actually work today. If you’re building a brand or running campaigns, it’s worth taking a closer look at the guidelines you’re working with. Here are some common marketing myths and what’s actually true. Let's dig in!
Myths + Truths
Myth: Marketing is only for getting new customers
Truth: Smart marketing also retains customers, builds loyalty, and drives repeat sales.
Myth: More followers = more success
Truth: Engagement & conversions matter more than vanity metrics.
Myth: You have to be on every social platform
Truth: Better to show up consistently on 1-2 platforms than spread yourself thin across 6.
Myth: If your product is good, it will sell itself
Truth: Even the best products need strategic positioning & messaging to cut through the noise.
Myth: Long-form content doesn’t work anymore
Truth: People do read long content when it’s valuable. Google still favors depth and relevance.
Myth: Marketing is just making things look pretty
Truth: Design is part of it, but marketing is strategy, psychology, data, and storytelling.
Myth: You should only post when you have something to sell
Truth: Consistent value builds trust and keeps your brand top-of-mind before someone is ready to buy.
Myth: More traffic = more sales
Truth: More traffic means more people are bouncing if your funnel isn’t optimized.
Myth: Great marketing can fix a bad offer
Truth: No strategy can save a product that doesn’t solve a real problem or meet a clear need.
Myth: Your logo is your brand
Truth: Your brand is your voice, values, customer experience, and reputation. The logo is just the tip of the iceberg.
Myth: Posting more often = better results
Truth: Quality > quantity. Over-posting without value can actually hurt engagement.
Myth: Once you launch, the marketing is done
Truth: Launching is just the beginning. Marketing is an ongoing conversation.
It’s easy to get caught up in advice that sounds right but doesn’t actually help. The more you let go of those old ideas, the more room you have to focus on what works for your brand, audience, and goals.
Trust what’s proven. Question what feels off. And keep building in a way that makes sense to you.
