Creating an identity…Or rebranding…Starts with patience, diligence, an open mind, and resilience.
Identify the brand’s product/service
Create a story that will resonate with the target audience
Develop visual elements to tell the story
Strategize the appropriate digital platforms for the brand to live on
Design a final plan and launch date to introduce the brand to the market
Nurture and grow the brand
Creating a Brand
Purpose and Identity
Vision, Mission, Values, Tone-Of-Voice
Logo mark & type, color palette
Branding style guide
Establishing a Digital Presence
Selecting which platforms to commit to
Develop a plan to keep the pulse beating
Content calendar, frequency, automation, etc.
Strengthening an Existing Brand
Logo Reinforcement
Enhancing seasoned artwork files with fresh vector art
Digital Presence
Consistency across platforms
Monitoring and Maintenance
Situational Analysis
Understanding industry trends
Data grab of the current situation and competitors’ situation
Competitive analysis + comparisons