To maximize the value of existing inventory, BASE-MINT repurposed a list of product SKUs into a series of short, engaging videos. Each video highlights key features, benefits, and use cases to reintroduce the products with fresh energy and relevance. These assets were optimized for social media, website product pages, and digital campaigns, helping to boost visibility and drive renewed interest. The approach not only extended the lifecycle of available stock but also aligned with the brand’s shift toward a content-driven sales strategy.